11 AMP Advantages in 5 Minutes

by Becky Cable ON Sep 06, 2019

We thought it would be fun to see how many advantages of AMP we could come up with in 5 minutes.

Check out our new video, we're dabbling in the world of YouTube.

Okay, let's get started.

  • 1. Grey Lightning Symbol on Mobile Search Results

This little symbol signifies that your AMP website loads instantaneously. Big thumbs up!

  • 2. Google News Carousel

You have a much higher chance of scoring a spot in the coveted Google News Carousel within search results if your website is AMP-powered. Especially if you're a publisher specialising in news.

  • 3. Reduced Bounce Rates

Well optimised, AMP websites load in approximately 300 milliseconds.

Your visitors love optimised websites that load fast, meaning they're much likelier to stick around on your website for longer.

  • 4. SEO improvements

We experience with the websites we've developed an increase in the number of click-throughs (CTR) from Google search results.

  • 5. Google Images

Brand new one, this. With an AMP website, if Google finds an image that belongs to your website, Google Images will load a preview, which is a brand new feature.

More about that here.

  • 6. Reduced Bandwidth

AMP websites use a lot less data, and takes up a lot less space on your server. Ergo, bandwidth is reduced, saving money on hosting - ta da!

  • 7. Google's Distribution Network

Google wants to deliver websites much faster, and speed up the internet, so with AMP websites, you can take advantage of the free Content Distribution Network.

  • 8. Increased Ad Views

Ad views go up as you experience higher visitor numbers, due to AMP.

  • 9. 100% Lighthouse Score

AMP ticks all the boxes with Lighthouse. An auditing tool to check the performance, accessibility, best practice, SEO, and more.

Check out our blog on Lighthouse scores, and how to improve yours, here.

  • 10. Improved Server Performance

AMP reduces the number of resources and file sizes stored on the server, speeding up the server performance, and delivering pages much faster.

  • 11. Less space required for back-ups

You'll find that with all the points above, the processing time and number of requests are reduced, and less back-up space will be required.

There you have it, 11 advantages in 5 minutes.

If your business is in the market for an upgrade to AMP, download our free guide for some more useful information, and get in touch.

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