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2. GLOBAL - We're a global thinking business

by Simon Langham ON Sep 16, 2018

The internet has no borders, so why does your business?

The internet introduced a new age of global trade many years ago and it continues to introduce new connections to businesses of all sizes. For example, our business has people working for us in a few countries reaching different continents and drawing expertise in from all over the world.

Your website is accessible anywhere in the world but that does not mean you will attract business easily just by having a website.

There is a lot of work in creating a global website such as having to understand different languages, cultures, and legislation. We cannot help with the legalities but we do have the technical understanding to help target new audiences abroad.

Now is the time to target a global markets and here is how we can help with some tips for you to use.

Language and Lexicons

There are about 4500 widely spoken languages in the world but don’t worry, you will not need to translate your website into that many languages. Google is available in 123 languages but you’re probably likely to target a few of those.

Translating your website into many languages will see your website rise to the top of more search results on other languages. People are far more likely to search for products and services in their native tongue and it’s your job to make that possible for them.

Creating a multilingual website requires something called lexicons where you can translate a phrase into many languages and use that phrase throughout the website. Using MODx we use Lexicons for all our projects even if they only have a need for one language. This makes it much easier to update strings of text and grow the website to new audiences.

Using MODx, we’re also able to create multiple contexts for each language so you can have a subdomain or extension for each language you offer.

Images and Styling

One tip to creating a multilingual website is to not have text within images. You will need to create many images for each of the languages this way. The answer is to develop a dynamic text overlay in the code so the text is not part of the image so you’re able to use lexicon variables. This is something we can develop with ease.

You may also want to consider using images that are representative of the local culture. For example, having an image of a red phone box is great in the UK market but you may wish to use images of public phones in the countries you’re targeting.

Styling your website so that it works in many countries and cultures can also be difficult. Where western visitors are attracted by bold blocks of colour, Asian visitors are likely to be attracted to a website for intricate uses of colour. Colours may also have a different meaning in different cultures. Research and analytics will help to style a website specifically to the expectations of a culture.

Local SEO

The main purpose of having a global website is to rank higher in localised search engines. This requires a good understanding of the keywords used and how to best target local search results.

Many of the same rules for optimisation are equally important no matter what part of the world you’re targeting but it all comes down to understanding the keywords and phrases used in each country.

Content Delivery

Content delivery is very important when speeding up your website in localised areas. Our UK hosting offers super fast website delivery to Europian visitors but visitors from the Americas or Asia will not benefit from the same speeds. The solution for this is producing a CDN (Content Delivery Network) where your website is delivered from servers based on geographical location.This is not essential but will help your local SEO rankings.

Would you like help to create a global website?

Would you like help with your website in identifying areas for improvement, why not arrange a detailed report and presentation on your website - contact us at theteam@unumbox.com