What is AMP?
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Google AMP
Web Design & Development

Climb to the top of Google, get more visitors and increase conversion rates by as much as 20% - by making your next website an AMP website.

<0.5 sec Instant load times +20% Increased conversion rates +10% More website visitors

Get phenomenal results with
Accelerated Mobile Pages

If you're looking to develop the fastest loading and most optimised website for mobile and desktop visitors, then look no further. We develop Accelerated Mobile Pages (AMP) that are fully mobile responsive to work on all common display sizes - just like the page you're looking at now.

The benefits of developing your website with AMP, or having AMP alternative pages are phenomenal.

  • Instant load speeds
  • Rank higher on search engines
  • Increased visitor numbers
  • Higher conversion rates

Research sponsored by Google demonstrates that 'AMP leads to a 10% increase in website traffic with a 2x increase in time spent on page'.

What is Google's AMP project?

AMP (Accelerated Mobile Pages) is an open-source, publishing technology project, designed to improve the performance and loading speeds of website content.

How do you know if you're accessing an AMP website?

You can identify a page that is using AMP as a little grey circular lightening bolt symbol displayed next to the link on mobile search results in Google.

You can also use the Google AMP Validation tool to test a URL, in order to see if it uses the AMP framework correctly https://validator.ampproject.org/.

Is AMP only for mobile browsers?

Don't be fooled by the name, AMP websites also work well on desktop devices if a responsive framework such as 1bx.uk is used. As AMP is built on HTML5, all modern browsers are able to render websites developed using the AMP framework.


Forward-thinking digital-first businesses in the UK and America are seeking us out, specifically requesting websites powered by AMP.

AMP Success Stories

Why upgrade to AMP?

Website speed is one of the most critical components of website optimisation - both for ranking on search engines and conversion rates.

Instant Load Speeds

AMP is a unique framework that puts the user first. It achieves this by focusing on speed and performance from the mobile up to desktop. This ensures your website loads almost instantaneously on the slowest network connections.

Google know that speed is critical to keeping visitors engaged and connected with the content that they seek. Content which provides solutions, and entertainment - which is why they drive forward the development of AMP.

Higher Visitor Numbers

Speed and performance are important ranking factors for search engines such as Google. Therefore, with the right keywords and a fast loading website, it's easier to rank higher than your competitors who are using standard HTML, and frameworks that do not prioritise performance like AMP.

AMP websites also appear in more places, such as the news carousel and Google's discovery section - driving even more traffic to your website.

Increased Conversion Rates

One of the greatest improvements that a user-first, high-performance AMP website offers is higher conversion rates. That's the number of people leaving an enquiry or making a purchase.

Websites we have upgraded to AMP have seen as much as 20% increase on conversion rates from day one - and in some cases have provided a return on investment in as little as one month.

Get more enquiries with an AMP developed website

We're ready to get started working with you or your marketing team to develop a super successful AMP website that generates more business for you.

We thrive to develop the best websites with high conversion rates and will not rest until you're completely satisfied that we have met the scope of the project.

We'll work as part of your team alongside your marketing department whilst providing the skills and knowledge of a digital agency.

Want to AMP-lify your website?

Enquire today by email: theteam@unumbox.com

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