16 Sep, 2018
A fast loading website is proven to convert more prospects....
"Amazon increased revenue by 1% for every 100ms of improvement (same as Walmart)."
Let's just repeat that... Amazon and Walmart increased revenue by 1% for every 100ms improvement! That's over 10% increase in revenue for every second they can speed up their website load times!
It's clear... There is one thing more important than most when developing a website...
It does not matter what your website is selling or offering, speed is everything! If your website is slow to load then people are less likely to stick around and convert.
‘Site speed matters. Based on data from Alexa, pages on fast-loading sites rank significantly higher than pages on slow-loading sites.’
Google knows the importance of providing results quickly. If you have to wait for an answer, you are likely to use another service such as Bing or Yahoo. The results must be quick and relevant to the person searching which is why speed is so important to the performance of your website.
We aim for a 2 second load time or less for all new and optimised websites. Building a website from scratch with us is usually the quickest way to improve speed and will see the best results. We use systems that perform very fast and reduce the bloat associated with other systems.
A website with animations, slideshows and parallax is typically going to take longer to load than a website without. You must ask yourself ‘what are the visitors looking for’? Is a slideshow really the quickest way to answer the question? Is parallax really adding value to your offering?
If you would like to know how long it takes for your website to load, please check out some of the free reporting software listed on in this blog post titled: 'Free reports to test your website's performance' and make sure to check this website out ;)
There are many ways to increase the speed of a website at most levels from the server to the content. Compressing images and resources is the easiest way of increasing speeds from the user’s perspective.
There are also quick settings you could implement on the server such as enabling gzip or installing LiteSpeed, but there are many more steps that are often overlooked.
Choosing the right content management system (CMS) for your website is also important to create a fast loading website. The right CMS depends on what your requirements are and what you expect from your website.
You should also hand as much of the development work to developers like us, rather than DIY options. A developer is more likely to use much less code and bloat that comes with DIY options such as templates and plugins. Website designers are likely to use templates to simplify the build process, which is where you should request the design is coded by a developer for your project.
Would you like help with your website in identifying areas for improvement, why not arrange a detailed report and presentation on your website by Simon Langham for a discounted rate of only £240, down from £320. Just email firstname.lastname@example.org today to discuss your website and see where we can make improvements specific to your business needs.
For more of our key values in building websites, please visit our #WHYUNUMBOX intro page.