Grow your business with the right plan

A detailed blueprint to identify digital goals, ensure they are achievable, continually review and amend, and analyse over time.

Analysis and research to identify current competitors, and your industry's market overall, to assess online behaviour, with a view to making data-backed digital improvements.

Harnessing researched information, a plan is implemented to process strategies for your businesses' prospects, ensuring prospects are correctly categorised and tailored automation set up.

A Zoom meeting with a member of the Unumbox team, conducted on a monthly basis to review the progress of the digital marketing plan, and discuss implementing changes using a standard approach to SEO and optimisation.

A report demonstrating the summary of progress, and the output performance of Google search and analytics. Detailed audits are conducted to ensure Google and other major search engines discover and crawl your website effectively.

Analytical checks into the performance of the website to seek opportunities for digital marketing strategies, as well as analysis on website visitor statistics, Google Analytics, social media, and email marketing.

A Zoom meeting to consult with a Senior Marketing Manager, conducted on a monthly basis to review the progress of the digital marketing plan, discuss implementing changes. Analysis of data to ensure the improvements made to date have made a positive impact, ensuring a consistently agile approach to optimisation.

Measurement and analysis of the website via Search Console, including monitoring analytics and fixing any issues. Checking trends and searches made for the website, including organic searches to accurately predict user behaviour.

Research is a vital part of optimising a high-performance website. Research into keywords and target demographics to understand how we can improve the visitor journey. Identification of new keywords to target, and improve existing keywords for maximum search results.

Content optimisation to target featured snippets and enhance in such a way to encourage your website to appear in the top search box of Google. (This is the golden ticket to driving more website conversions, as featured snippets garner much more attention than regular rankings). Clicking a featured snippet takes the user directly to the featured snippet text on the source web page. This happens automatically.

Once optimisation strategies have been discussed and approved, the amendments and updates to meta data are deployed throughout the website.

Identifying and implementing the optimal compression for website images to boost speed and performance, including reviewing alt tags. Review of file formats and compression type is conducted to ensure maximum responsiveness.

The process of optimising the back-end of the website for best practice advanced search results. Structured data is highly organised and easily understood by machine language, and therefore utilising structured data facilitates the search functionality of the overall website much more efficiently.

Dedicated copywriter to provide SEO targeted, optimised articles with relevant quality content. Intriguing, attention-grabbing copy is a compelling marketing tool, and keeps the search engines happy and rewarding websites with higher rankings.

Thorough review and analysis of existing content, such as blog articles and landing pages in order to suggest and implement improvements to drive more traffic - whilst checking all content is still relevant and valuable.

Bespoke infographics created for your website, and implemented to the greatest effect. All created in SVG format for the most responsive web design images and infographics.

The creation of heavily researched articles by a dedicated copywriter, highlighting valuable information with data-backed statistics to establish authority in your industry.

The creation and implementation of FAQ style pages to give information to website visitors and demonstrate authority in the industry by answering visitors' questions and providing confidence in the business brand.

Web Stories are a web-based version of the popular "Stories" format that blend video, audio, images, animation and text to create a dynamic consumption experience. This visual format lets website visitors explore content at their own pace by tapping through it, or swiping from one piece of content to the next. Web Stories can appear on Google across Search, Google Discover, and Google Images. These Immersive web stories are created and embedded on the website to illustrate a particular topic.

A/B or split testing content as a user research experience methodology; creating content for comparison campaigns in order to produce relevant, targeted content based on the user behaviour and visitor journey.

Active Campaign is our CRM of choice, which is why we recommend it to our clients to create beautiful autonomy. Integrating valuable email campaigns with Active Campaign produces incredible results. This includes the set up and management of Active Campaign account.

Targeted newsletter campaigns delivered by email to include valuable and relevant content, enhancing customer and prospect relationships. The end goal is to drive traffic to your business website, and increase conversions.

A custom website email signup form created and implemented to capture leads in order to target prospective customers.

Analysis of visitor behaviour on the website by utilising sophisticated tracking tools to gain user insights, and preferences. Insights can be explored to optimise user-first content for profiling and targeted marketing.

Sophisticated cookie tracking methods are implemented in order to send automatic, related emails to website visitors, after discovering analysis about visitor behaviour and preferences.

Automation at its finest! The implementation of analytics to deliver reminder emails - generated if website visitors do not complete purchase, in order to boost sales.

Relevant, quality posts scheduled on Facebook's platform to engage visitors and encourage website traffic.

Relevant, quality posts scheduled on LinkedIn's platform to engage visitors and encourage website traffic.

Relevant, quality tweets scheduled on Twitter's platform to engage visitors and encourage website traffic.

Relevant, quality posts posted on Instagram's platform to engage visitors and encourage website traffic and brand awareness.

The highest performing YouTube content includes optimised video descriptions and titles, to increase the search reach of your audience, and engage to improve interaction with your business brand.

The social media optimisation team will work with you to enhance existing connections and engagement with your current and target audience. Creating quality, reliable and relatable social media content across your chosen business platforms – Facebook, Twitter, Instagram and LinkedIn. Telling your brand’s story across social media builds your brand, and encourages interaction with your business. This is the complete management of chosen social media platforms. Interaction with your posts and comments and direct messages, to remain relevant and current.

Analysis and discussion of Google Pay-Per-Click ads, created with a view to be tailored to your chosen audience.

Targeted Google re-marketing campaigns designed to increase brand awareness are created and deployed, based on historic and current user behaviour in order to generate engagement, and elevate website traffic.

A complete analysis of the performance of historic and current organic Facebook posts, leading to re-target campaigns to boost targeted audience reach.

Tracked Facebook ads created and deployed, purely based on historic and current user behaviour in order to generate engagement, and drive website traffic.

Tailored advertising strategies created and deployed within LinkedIn to engage with peers and prospectives.

Encouragement of customer reviews by implementing social proof analytics, using automation and simplifying the process of asking for customer reviews manually.

Advanced automation to generate customer reviews, based on the star rating received. Ratings higher than 4**** are given the option to provide a full review.

5 initial pages built - the specific of which are decided upon between clients and the Unumbox development team, which are very much dependent on the business model, and digital presence requirements. Typically, the 5 pages include Home, About, Contact, Blog, and Products or Services pages.

This cost excludes menu pages for collections, or pages you can add yourself following training.

The addition of unlimited pages if required, for example, a multi-page brochure website featuring vast amounts of different products.

MODX is our CRM of choice, due to the inherent flexibility and stability of the system. Our developers have complete control over the type of blocks created, bespoke for each website we build. Content blocks within MODX help Google understand websites better, assisting with boosting search engine rankings for multiple related keywords. MODX has built-in caching framework for lightning fast loading speeds and easy content management.

We include Premium Plugins with your MODX installation making it much easier to edit and manage your content. Premium extras include Content Blocks and Redactor.

The development team only develop AMP Native pages, which is the recommended approach by Google. This means only serving AMP pages to visitors, with no duplicated content or pages. This method is the fastest, and offers the highest performance.

Connection of your CRM (customer relationship management) software with the website in order to expand the functionality of the software.

Progressive Web Apps are created for businesses who desire their website to be viewed across different applications; whilst on or offline. A high performing application offering enhanced capabilities and reliability, with the facility for users to add to their home screens to enhance regular interaction.

A discovery call with a senior developer to discuss the business model, understand the business direction, values and aims, in order to make informed suggestions for the progress of the website design.

A detailed document created to feature 3-4 customer avatars (profiles) in order to target them with the website design and content. These detailed insights provides the benefit of aiming digital marketing directly to your target audience.

Visitor journey maps are discussed and created to highlight preferred visitor behaviour. The journey maps look at multiple starting positions, call-to-actions and way points to answer the questions and concerns of your target audience. This assists with identifying the importance of design elements, providing clarity for positioning design elements and structure. This can be referred back to at any stage, and used to monitor website performance.

The sitemap for the website includes all the information about the pages required, the elements and files. This is necessary for Google to be able to crawl and index the website once it goes live.

Strategic keyword research is carried out using analytics tools in order to establish the best and most relevant keywords and search terms to be included in the website.

Research is carried out into keywords and search phrases relevant to the business industry, to determine the validity. Overall focus is on answering website visitors' questions, and providing quality content throughout the website.

A wireframe is a representation of the intended website, focusing on the layout of content to maximise visitor interaction and journey progress. A wireframe is purposefully simplified so as to focus on the user experience rather than the completed design. This wireframe identifies the content required for the website and feedback at the early stages, and is used to understand the construction with the blueprint in mind. Content creation is clear, and eases communication - leading to a nice smooth design phase.

A prototype built to envisage the developed website on a mobile device for key pages, to include functionality and layout elements, designed to be fully responsive to aid the upcoming development process.

A prototype built to envisage the developed website on a desktop device for key pages, to include functionality and layout elements, designed to be fully responsive to aid the upcoming development stage of the project.

SEO friendly copywriting includes related keywords and phrases into the website content, for the purposes of attracting more visitors through specific researched search terms. Our professional copywriting team make sure your website is fully optimised with SEO friendly copywriting, tailored to your business requirements.

Fully licensed stock images are included within the development project, and add the sharp element of style required for up to date websites. Licenses to premium stock images enable the content team to bring the project to life.

Fully licensed and royalty-free stock iconography is utilised across the website in order to create user engagement and interaction, and to break up the copy text to make it user-friendly and easy to navigate.

Custom iconography is created to implement across the website in order to create user engagement and interaction with original illustrations unique to your business and industry.

Favicons are generated for the website within the business branding guidelines to add that professional feel to the site.

A Cookie notice is added to the website in order to be compliant with GDPR that promotes transparency and user rights.

A privacy policy document is included to the footer of the website, highlighting all of the data processes, contact forms, and mailing list.

Customer contact forms embedded into the website, generally on the contact page, but can be throughout the website as the main call-to-action. These forms can be customised with any unique content to encourage visitor interaction.

A Live Chat can be integrated with the website if required, in order for website visitors to connect immediately to the business with any potential queries.

Inclusion of a database to hold customer testimonials and reviews, and use throughout the website to validate the business brand and offer confidence to the website visitors.

Customised and relevant social proof messages at every stage of the customer journey, which turn customer experiences into competitive advantages with a social proof database. Providing real-time analytics, and aids advanced A/B testing, with quick implementation.

A designed and embedded website search form to enhance customer experience and interaction, which is a powerful search feature with simplicity of use.

All website pages that have been transferred will be set up with a 301 redirect and deleted content with a 410 code, therefore notifying search engines of how it can re-index the site content when it goes live.

The addition of a blog/article section of the website to display blog articles for the users' interest. Blog articles generate valuable content for SEO purposes, and answer visitors' questions.

The creation and implementation of FAQ style pages to give information to website visitors and demonstrate authority in the industry by answering visitors' questions and providing confidence in the business brand.

Inclusion of a database to hold customer case studies demonstrating past work and projects, and use throughout the website to validate the business brand and offer confidence to the website visitors.

Inclusion of a locations section in the website to demonstrate areas serviced by the business, showing valuable location information for search engines.

Web Stories are a web-based version of the popular "Stories" format that blend video, audio, images, animation and text to create a dynamic consumption experience. This visual format lets website visitors explore content at their own pace by tapping through it, or swiping from one piece of content to the next. Web Stories can appear on Google across Search, Google Discover, and Google Images. These Immersive web stories are created and embedded on the website to illustrate a particular topic.

Inclusion of a tutorials section in the website to provide important resources for website visitors in the form of guides or tutorials.

A whitepapers section created to include heavily researched articles by a dedicated copywriter, highlighting valuable information with data-backed statistics to establish authority in your industry.

Inclusion of a industries section in the website to demonstrate specific industries serviced by the business, establishing authority in the market.

Inclusion of lightweight, fast, responsive CSS with 1BX framework, enforcing the mobile-first approach. Compatible with desktops too, as AMP is built on HTML5; all modern browsers are able to render websites developed using the AMP framework.

Developing mobile responsive layouts always comes first with the developers at Unumbox. The layout responds and adapts to the size of the screen that the site is presented on automatically, allowing for pure user-first functionality.

The use of web components expands the functionality of the website elements, and allows Unumbox developers to create custom elements, eliminating the need for extra, bloated code which can slow the website down.

Google's Lighthouse website page auditing tool scores performance as one of the metrics; and we guarantee a high score for performance on a finished website, after ranking has been achieved. A high (green) rating of 90-100 is what we aim for, indicating a website is fast to load, and user-friendly.

Google's Lighthouse website page auditing tool scores accessibility as one of the metrics; and we guarantee a high score for accessibility on a finished website, after ranking has been achieved. A high rating indicates the website's content is transmitted to website visitors easily, and without obstacles. To achieve high scores in the Accessibility audit, it is crucial that the website has well-structured elements, with discernible names that describe the content clearly, including all alt tags.

Google's Lighthouse website page auditing tool scores best practices as one of the metrics; and we guarantee a high score for best practices on a finished website, after ranking has been achieved. This element ensures that web developers are following the rules and implementing best practices when it comes to web design. This feature also helps users avoid performance pitfalls and modernise the pages.

Google's Lighthouse website page auditing tool scores SEO as one of the metrics; and we guarantee a high score for SEO on a finished website, after ranking has been achieved. This element of the scoring system audits nine search engine optimisation basics, in order to validate and reflect the SEO basics every site should achieve. This score indicates the level of ranking the website could achieve with search engines.

LEMP software stack encapsulates Linux operating system, Nginx web server, MySQL database and PHP processing. Unumbox developers are proficient with LEMP stack, which is used to create and serve dynamic web pages, and progressive web applications.

Implementation of social share cards (or social previews), allowing the choice of image, title and description displayed on social media platforms when your content is shared, using open graph tags. Increased content sharing makes it more likely that the content will reach new webmasters and attract backlinks on its own merit, boosting rankings naturally.

The process of optimising the back-end of the website for best practice advanced search results. Structured data is highly organised and easily understood by machine language, and therefore utilising structured data facilitates the search functionality of the overall website much more efficiently

Meta titles and descriptions are amended to reflect the site's content accurately, in order to be located by search engines and ranked appropriately. Integrating the use of keywords in an organic method to be reflected in the search results.

Compression of all website scripts to save bandwidth and assist with providing optimal website speeds.

To prevent server overload, server optimisation is practiced. This ensures the website is performing to its optimal standard, in terms of speed and responsiveness, and that the server can handle high volumes of traffic, at all times.

Identifying and implementing the optimal compression for website images to boost speed and performance, including reviewing alt tags. Review of file formats and compression type is conducted to ensure maximum responsiveness.

Protecting data and securing networks is core to advanced cyber security of websites. Secure monitoring and a managed, pro-active approach to security ensures secure networks.

Zoom training provided by a member of the Unumbox team, which is also recorded to refer back to at later stages in order to successfully manage the website post-launch, and understand how to add and refresh website content.

Before going live, the entire website is proofread for errors and broken links, to ensure everything is working as it should be.

Bug testing explores functionality, reliability, and performance to ensure a website works for users as it should. A fully bug tested website increases user confidence in brands, draws more inbound links, and drives enquiries and interactions.

The set-up process of Google Analytics for the website; in order to access crucial information about how the website is being browsed once it is live. Key data such as who the visitors are, what content they are interested in, and how they behave are just some of the aspects of Google Analytics.

The set-up process of Google Search Console for the website; in order to view and optimise the website's appearance on Google search in an organic way. Key data such as rich search results, mobile site performance, highest-traffic queries and pages are just some of the aspects of Google Search Console.

Google Tag Manager is used to manage analytics and marketing tags on the website, with the facility to set up and track events such as PDF download activity, outbound link clicks, and button clicks.

Submission of the new website’s sitemap is directed to Google, so they can be indexed and start ranking, along with setting up Google Analytics and other analytical software.

Submission of the new website’s sitemap is directed to search engines Bing and Yahoo, so they can be indexed and start ranking.

A 301 redirect indicates the permanent moving of a web page from one location to another; and this service is included as part of the website migration process. 301 redirects assist website visitors in being redirected to a current landing page, instead of one that no longer exists.

A 410 redirect sends users and search engines to a different URL to the one originally requested - in this case by providing 410 redirects where necessary prior to the launch of the website, search engines receive the information that the old link should be removed from the crawl index.

The Primary domain is provided, which is the domain name used to purchase the server, and the main controls for this server is shown under this domain.

A parked domain is a URL that points to the primary address. This is typically a county specific TLD that points to a primary .com For example unumbox.co.uk is a parked domain that redirects to unumbox.com. Additional parked domains can be purchased for £2 p/m each

Dedicated Hosting, which is optimised for MODX includes hardened security features to ensure peace of mind that your website is in safe hands, and performing at its best. Encompassing the latest server stack and super-fast NGINX web server with UK, USA, Australia and EU locations.

MODX regularly makes updates to the core CMS system, and these updates are taken care of on a monthly basis to ensure the latest version of MODX is running.

Dedicated MODX cloud hosting is offered in UK, America, EU and Australia location choices, so wherever your business is, hosting is taken care of.

Hosting is housed on the super fast Nginx hosting platform, providing the fastest speeds available for websites, as well as enhanced security. Commitment to uptime and turbo servers means better SEO rankings, lower bounce rates, and higher conversion rates.

10GB of storage is included, which for most brochure websites with MODX & AMP, is plenty.

An SSL certificate is provided, which gives authentication for the website and enables an encrypted connection. This certificate communicates to the client that the web service host demonstrated ownership of the domain to the certificate authority at the time of issuance.

MODX Cloud makes sure each new Cloud created has nightly backups on by default; retaining the last 7 copies of backups in the Vault, with access to create a new Cloud or restore into an existing Cloud 24/7/365. Additional manual backups can be taken at any time, with the option to adjust the back-up schedule as necessary.

Monthly snapshots are generated in the form of a monthly website performance report, summarising the previous month's data for analytics properties.

Implementation of Cloudflare to manage and configurate the caching of the website, reducing bandwidth and speeding up page load.

Complete management of DNS Manager in order to add, amend and remove DNS records from the primary domain name, along with system configurations of the domain name records.

Ongoing email support with a member of the Unumbox team post-website launch to answer those questions that undoubtedly crop up!

Scheduled Zoom calls to provide post-launch website support and iron out any wrinkles.

Management of website up-time to ensure fully functioning performance, with no significant detrimental down-time episodes.

Management of Search Console to fix errors that occur, such as site errors and URL errors. The layout or crawl errors view within Search Console are monitored, to ensure the pages that Googlebot are instructed to crawl are correct, and URL errors fixed per category.

Lighthouse performance report produced on a monthly basis to ascertain website page performance in relation to the criteria of accessibility, SEO, performance, best practices and PWA. Scored out of 100, the aim is to achieve green scores across all criteria, which helps towards boosting overall search engine rankings. Fixing any issues that occur as part of the monthly Lighthouse report, and dealing with any critical updates.

The amount of pages to be decided upon between clients and the Unumbox development team, which are very much dependent on the business model, and digital presence requirements.

This cost excludes menu pages for collections, or pages you can add yourself following training.

The addition of a blog/article section of the website to display blog articles for the users' interest. Blog articles generate valuable content for SEO purposes, and answer visitors' questions.

WordPress content management system is used to build the budget websites, an open-source system including a plugin architecture and a template process, ensuring ease of use for the end user.

Developing mobile responsive layouts always comes first with the developers at Unumbox. The layout responds and adapts to the size of the screen that the site is presented on automatically, allowing for pure user-first functionality.

Fully licensed stock images are included within the development project, and add the sharp element of style required for up to date websites. Licenses to premium stock images enable the content team to bring the project to life.

SEO friendly copywriting includes related keywords and phrases into the website content, for the purposes of attracting more visitors through specific researched search terms. Our professional copywriting team write 300-400 words of fully optimised copy per page, tailored to your business requirements.

The set-up process of Google Analytics for the website; in order to access crucial information about how the website is being browsed once it is live. Key data such as who the visitors are, what content they are interested in, and how they behave are just some of the aspects of Google Analytics.

Submission of the new website’s sitemap is directed to Google and Bing, so they can be indexed and start ranking, along with setting up Google Analytics and other analytical software.

Meta titles and descriptions are amended to reflect the site's content accurately, in order to be located by search engines and ranked appropriately. Integrating the use of keywords in an organic method to be reflected in the search results.

For e-commerce websites, integration of WooCommerce plugin is installed. Inclusion of product blocks, themes, product variations, custom configurations, and more, WooCommerce is a one-stop-shop for all elements needed on an e-commerce website.

Integration of Stripe or Paypal as payment gateways for e-commerce websites - ensuring safe and secure online payment options.

During development and post-launch training provided to enable the addition of product categories, and product variables, including product tags and configurations. Demonstration of built-in tools and popular integrations will be given to efficiently manage your e-commerce website post-launch.

Hosting is housed on the super fast Nginx hosting platform, providing the fastest speeds available for websites, as well as enhanced security. Commitment to uptime and turbo servers means better SEO rankings, lower bounce rates, and higher conversion rates.

2GB of storage is included, which for most WordPress websites, is ample.

Free SSL certificate which provides authentication for the website and enables an encrypted connection. This certificate communicates to the client that the web service host demonstrated ownership of the domain to the certificate authority at the time of issuance.

Ongoing email support with a member of the Unumbox team post-website launch to answer those questions that undoubtedly crop up!

WordPress regularly makes updates to the core CMS system. WordPress updates are actioned on the website on a monthly basis to maintain the website to the most current version and error-free. Updating WordPress keeps your website bug-free and adds features.