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Progressive Web Apps: PWA with PMA

by Becky Cable ON Oct 09, 2020

What are Progressive Web Apps?

Or PWA, as they are shortened to. Because everything in the development world has to have an acronym.

A Progressive Web Application is a type of application software delivered through the web, built using technologies which are familiar, such as HTML, JavaScript, and CSS. A PWA is in comparison to a native application, i.e. an application for iOS, Windows, Android, and the like.

A PWA is designed to work on any platform, across mobile and desktop devices, and include some of the following features:

  • High performing applications
  • Ability to work offline
  • Home screen icon on mobile device
  • No installation required

The Progressive part covers the intention that the app will work just fine for every user, on any browser, and any device. Load speeds are significantly faster with PWA, as the same content and page elements do not have to be re-downloaded each time.

Progressive Web Apps provide you with a unique opportunity to deliver a web experience your users will love. Using the latest web features to bring enhanced capabilities and reliability, Progressive Web Apps allow what you build to be installed by absolutely everyone.

If you are considering a Progressive Web App, you're in good company.

Statistics from companies such as Twitter who have launched PWAs have seen impressive results.

Twitter have enjoyed these stats:

  • A not too shabby 65% increase in pages per session
  • 75% more Tweets
  • and a 20% decrease in bounce rate, all while reducing the size of their app by over 97%.

Progressive Web Apps and Your Business

Chances are, if you have a business, you are always interested in increasing your overall turnover. And it is probable that PWA will benefit your business.

Reasons being:


Due to the nature of PWA running in a browser (and not on a server), data loads faster, as there is less of it. PWA only have to load the essential data, making load speeds nippy, and customers happier.

Easy on the eye

PWA in action feels like a native app, not like a website. The experience is smoother, faster, and generally superior. PWA are added to visitors' home screens at the touch of a button, making it even easier for them to visit you again, and again (and again).


PWA have the ability to send push notifications, just like native apps do. The opportunities here are endless for your already captive audience to gently manoeuvre your customers exactly where you want them.

We can't not mention Google

For all your followers of AMP, you'll already be in the loop of Google being a massive fan of fast. Therefore, Google are fully on board with PWA, and pages which meet the criteria of a PWA are likely to do very well when it comes to Google rankings.

Learn more about AMP (Accelerated Mobile Pages)

Google-led initiatives are always worth reading more about.

En route to PWA and AMP

If you know you are in the market for a PWA, or you've read this and think yes, this is for me and my business. You know what to do.

You reach out to our geek team at Unumbox, and make all your PWA dreams come true.

Get me a geek to make me an AMP powered PWA, pronto.