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Social Media Professional Services

by Becky Cable ON May 10, 2020

In this article we are going to cover the different social media platforms that are available to publish content on, and ways to find out the best platforms for your business to make good use of.

How do businesses use social media?

In this article we will look at the ways social media can be used to get the results you want for your business.

Social media can be used in a variety of ways on different platforms, and are very much dependent on your business goals.

Broadly speaking, social media can be used to:

  • Sell your products and services
  • Become a leading industry resource
  • Provide quality customer service

What are social media agencies?

A social media agency is like a marketing agency that caters to all things social media. Some agencies have media buying and creative teams involved too.

Social media agencies can vary from small teams to multiple teams in large business models.

Some of the services that a social media agency can offer you are

  • Social Media Management (Strategy + Content Generation across platforms)
  • Influencer Outreach Programs
  • Websites (design and development)
  • Social Media Training Programs

Why should you use social media for your business?

There are now over 3 billion people using social networks across the world. So it makes sense to tap into this market to promote your business!

Research has shown that more people follow brands on social media than celebrities. Taking advantage of social media platforms means making use of a fast, inexpensive, and extremely effective method of reaching over half the world’s populations!

Which social media platforms are the best for marketing your business?

It makes sense to go with the platforms that will give your individual business the best possible results.

The choice of platforms should depend partly on the nature of your business, and partly on which platforms have the highest number of active users and the best advertising options.

Facebook, Twitter, LinkedIn, Instagram and Pinterest are all valuable social media platforms, so experiment with all the different mediums and see what has the maximum effect.

How to build a social media plan?

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.

Establish your goals and objectives, each of them should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

The 6 types of social media

There are 6 primary categories of social media, as follows:

  • Social Networks
    Examples: Facebook, LinkedIn

    A social networking site is a social media site that allows you to connect with people who have similar interests and backgrounds. Facebook, Twitter, and Instagram are three of the most popular examples of a social network website.

  • Bookmarking Sites
    Examples: Pinterest, Flipboard

    Bookmarking sites allow users to save and organise links to any number of online resources and websites. A great feature of these sites is the ability for the users to “tag” links, which makes them easier to search, and invariably, share with their followers.

  • Social News
    Examples: Digg, Reddit

    A social news site allows its users to post news links and other items to external articles. Users than go ahead and vote on these items, and the items with the highest number of votes are displayed.

  • Media Sharing
    Examples: Pinterest, YouTube, Vimeo

    Media sharing websites allow users to share different types of media, with the two main ones being image sharing and video hosting sites.

  • Microblogging
    Examples: Twitter, Facebook

    These sites that allow the users to submit their short written entries, which can include links to product and service sites, as well as links to other social media sites. These are then posted on the ‘walls’ of everyone who has subscribed to that user’s account.

  • Blog comments and forums
    Examples: Blogger

An online forum is a site that lets users engage in conversations by posting and responding to community messages. A blog comment site is the same thing except being a little more focused. The comments are usually centered around the specific subject of the attached blog.

What are the most popular forms of social media?

In 2020, the most popular forms of social media are as follows:

  • Facebook – 2.23 billion MAUs
  • YouTube – 1.9 billion MAUs
  • Instagram – 1 billion MAUs.
  • QQ – 861 million MAUs.
  • Tumblr – 642 million MUVs.
  • Qzone – 632 million MAUs.
  • Tik Tok – 500 million MAUs.

The majority of social media platforms enable a business as well as a personal profile account.

Summed Up 

Hopefully this has given you an overview of the variety of social media platforms that are available for you to have at your disposal to promote your business and brand, and get your message out there!

Get in touch with us today to learn more about harnessing the power of social media.