Website Content Trends for 2020

This week we look into 7 key trends you should be aware of within website content creation in 2020.

‚Äč1. Stories

Stories have been trending for quite some time now on Facebook and Instagram, and are ever increasing in popularity. We now see the introduction of AMP stories.


AMP stories are likely to be very popular in 2020; so this is definitely a trend you want to get on board with.

2. Personalised Journey

From mass email campaigns to website content, if you can personalise content, your users feel it's relevant to themselves, and you'll enjoy increased conversion rates as a result.


You can change wording, images, and much more, to target those visitors. Personalisation is the latest buzzword in marketing, and for good reason.

3. User-First Content

By making sure your website content is grabbing the attention of the right people, and building desire to do business with you, all that remains is to create a very clear call to action.

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You need to be thinking about people visiting your site, what are they going to learn, what are they looking for, what concerns do you need to address.

4. Link Building 

Link building within websites has always important, and will be important for a long while to come.


There are other ways of creating link backs, by creating good, informative articles, this will help. The use of infographics and graphs too. So keep your eyes out for high value link building opportunities.

5. Interactive CTA'S (Gamification)

Interactivity within your CTA is leading to an increase in conversion rates.

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One of the biggest challenges is the retrieval of your users' emails addresses. People are (rightly so) sceptical about being in a mailing list campaign.

6. Short Form Video Content

Video content isn't new, it's been trending for a while, and becoming more and more accessible.

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TikTok is a great platform for short form videos. Yes, it started for the younger audience, but the same said about Instagram, and we predict businesses will adopt this new platform.

7. Featured Snippets

On the rise is position 0 (better than position 1). A Featured Snippet is essentially is the top position in Google. 

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These Snippets are the voice answer that smart speakers use. Wikipedia do very well from these, as they provide unbiased, informative, concise information to the user's question.