Website Development Trends for 2020

by Becky Cable ON Nov 13, 2019

As website developers, we love discovering new trends within our industry, and sharing them with our clients, and potential clients, especially in the marketing departments of businesses.

We delve into 7 key trends you should be aware of within website development in 2020. Let's go.

1. Website Accessibility

If your business is looking to re-develop the website, or improve the current site, website accessibility is number one.

It's vital to ensure everyone visiting your site can navigate it easily, such as people with visual impairment difficulties. This is especially important for UK companies or Government run sites (who are ensuring every Government run website is accessible by September 2020). The technology used behind accessible sites is the same technology currently used for voice readers, such as Google Assistant. In the space of a few short years we will see developments such as voice readers reading out the content of websites.

2. Modular Systems

Currently with CMS (Content Management Systems), there are degrees of flexibility. The ability to customise content, and move anything anywhere on a page. This however has it's drawbacks, and can be very time consuming.

The trends we are experiencing with CMS is a move towards modular content, such as creating sections. This makes it much easier to update content, as there is a global place to edit and make content uniform across the website, without having to update every single page.

3. Headless CMS

Still on the topic of CMS, let's talk about Headless CMS. A Headless CMS' primary function is to manage content on the database and files within a file structure, purely in the back-end of the site. Without having to take care of front-end of the site, or the way it looks, this allows the Headless CMS lots of flexibility, not being restricted to having to tie in the front end; tasks are separated.

The main benefit of a Headless CMS is that you don't have to update or re-skin your front-end website and mobile apps as new technologies emerge without all the costs associated with migrating content.

4. Native AMP Websites

For just over a year now we have been developing native AMP websites, which is a Google-led project. We've spoken about AMP a lot, and the benefits of AMP websites, so feel free to check out our other articles.

AMP brings super fast framework, and instantaneous loading times. You can have an alternative AMP version of your website (also known as Paired AMP). or a wholly native AMP website.

The benefits of native AMP websites: Only one asset (website) to manage, and that all visitors to your website benefit from the improved performance.

The optimisation benefits of AMP are amazing - for more information click here.

5. CSS Animation

*Tech Speak Incoming*

CSS Animation (Cascading Style Sheets) is the code that makes site look as it does - the colour, the font, and all that fun stuff.

There are a lot of animation tools within CSS which make it good for performance, which means you don't have to use as much JavaScript.

There are security vulnerabilities with JavaScript, and it can slow down the performance of a website. The CSS alternatives available now animate websites, and enable them to perform better.

You will see more developers in 2020 use more CSS techniques to animate and add motion to your website, without impacting performance as much.

6. Less Bloated Code

Staying at this code level for the next topic, we need to discuss the efficiency of code.

Bloated code is essentially when there is too much code in a site. All this code has to download and render, which, inevitably, slows down performance and speed.

Around 5-10 years ago, the introduction of broadband and 4G encouraged people to add animations to their sites, as the new bandwith improvements could cope with the demand.

However, as more and more bigger videos, images and resources were added to websites, we now realise that less people interacted with sites, and bounce rate was dramatically increased.

On poor quality phones, users need to have the best code downloaded to their phones, and again the need for modular content, and to reduce the bloat.

AMP helps emphasise best practice, and the reliance of a lot of unnecessary, bloated code. Conversion rates are increased, as users are able to find what they are looking for, quickly, and enjoy their experience much more as a whole.

7. Cyber Security

This last topic is one will continue trending long past 2020.

Cyber security keeps changing. By now your website should have an SSL Certificate. This encrypts data from the server to the browser, which is all good when sending information across, particularly in forms, but it doesn't protect data at either end.

For 2020, we think that people will be leaning towards keeping the CMS up to date and secure. Plug-ins will need to be looked at, as well as social media for example, as more and more people share more and more information, we will need to make sure this information is secure. We will probably see less use of Cookies in the future, and use more intelligent tracking platforms.

What's next?

Our next video and article will be uncovering key trends in content for your website in 2020, so do stay tuned!

If you do have any questions about these topics, please get in touch.

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