Expert Website Optimisation
You have a great website but now you need to get visitors to it so you can then convert them into leads or customers. Optimisation is about much more than ranking highly on search engines which is commonly referred to as SEO.
We offer a wide range of optimisation services to help grow your online presence including...
- Search Engine Optimisation (SEO)
- Conversion Rate Optimisation (CRO)
- Social Media Optimisation
- Page Speed Optimisation
- User Experience (UX) Optimisation
The most important thing about long-term optimisation is your Domain Authority. Websites with poor domain authority will always struggle which is why we only use white hat techniques.
Unlike many 'optimisation specialists', we do not promise overnight success as this can be detrimental in the long run. Our approach to optimisation is to partner with you for long term steady growth.
Optimisation Performance Monitoring
When you task someone with optimising your website, it can take time for results to show. This makes it difficult to monitor KPIs which often results in grey-hat or black-hat SEO techniques being used. We are committed to only using white-hat techniques for long-term growth of your online presence.
With our experience working in a corporate arena where KPI's are important for monitoring marketing results, we work with you to build achievable KPI's in different areas of optimisation. There are many reporting software packages that we use to monitor the position and performance of your website including...
- Sitebeam by Silktide for your websites overall performance.
- Google Analytics for visitor behavior and conversion rate optimisation
- HotJar Heatmapping for conversion rate optimisation and UX design
- Pingdom, GTmetrix & Googles Pagespeed Insights for page speed optimisation
We provide monthly or quarterly reports in person or via Skype to monitor the performance of your website and report key changes to the site.
Our Optimisation Process
Sometimes the issue has already been identified, but rarely is the reason or solution found. The optimisation process starts by identifying the areas for improvement and understanding all options.
Research is a vital part of optimising a high-performance website. We research the keywords and target demographics to understand how we can improve the visitor journey. We like to break things down into small manageable chunks to get the best performance for your website. The more detailed our research, the easier it is to design a suitable solution.
Using the research from the discovery phase of the process, we put together a detailed plan or design to improve the website. The design is then fully evaluated before our developers write a single line of code.
Using the research from the discovery phase we build a detailed blueprint in the form of a design visual or written strategy to be discussed, amended and agreed. The design stage also allows us to try different content to find the best solution. Suggestions for new content are also provided in the design which is shared electronically for feedback and amendments.
Once the design and content is agreed, we can start developing the improvements into the live production site. New content can either be created for you or provided by you. This phase is typically all in our hands.
Our expert developers have experience with many languages such as HTML, CSS and PHP, enabling us to create code compliant, well optimised and interactive websites. Building your website from the code up keeps your website efficient and fast to load. We also optimise websites that use a wide range of content management systems including WordPress and Magento.
The changes are almost ready! We just need to review the alterations and make any adjustments ready to go live on the production site. Once deployed, we're able to analyse data to ensure the improvements have made a positive impact.
Some changes can make an instant impact whereas other can take months to see improvement. We do our best to inform you of what can be expected. With agile website development, optimisation can take several turns to perfect and garner the right results. The next step is to analyse the data and discover new changes to improve conversion.
Monthly website optimisation retainers range from £100 to £1,200+ depending on the size of your application. We provide monthly or quarterly reports in person or via Skype to monitor the performance of our optimisation services.
Getting started is simple. Just phone us on 01536 218710 to arrange a meeting and lets kick start your project!