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What are Breadcrumbs?

Breadcrumbs are little navigation aids that show your users their location and how they got there.

The elements generally appear near the top of a web page, showing you the pages and subpages that appear before the page you’re on.

For example, on a blog, the breadcrumbs might look something like: Home>Category>Year>Month>Post.

And yes, the term comes from the (terrifying!) Hansel and Gretel fairy tale…

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What is a breadcrumb?

Well, a breadcrumb is a navigational aid for your website, and there's two places that a breadcrumb can typically go. Now, when I think of breadcrumbs, I think about that fairytale, Hansel and Gretel, where they're walking through the woods, laying down bits of breadcrumbs so they can find their way back later. And that's essentially what you're doing with your website.

When you go into more depth of the website, and when you go into more pages, you can go back. And it typically sits for the visitor at the top, just below the navigation but above the content. And it means that the further they go into the pages, they can click back, maybe to the parent or the grandparents of the page that they're on. So, it helps them with navigation which is good for keeping people on the website and happy. But you can also stick breadcrumbs within the metadata, using structured data and this tells search engines such as Google and Bing, the structure and the importance of your website so, typically the home page is going to be the very first breadcrumb, that's the start, and then you might go down into sort of four, five levels, that's going to be slightly less important, but probably more detailed in the information that that page provides or more niche.

So a breadcrumb is a navigational tool for your website, it can fit typically in two places, both visually for the user to use and in the metadata so that search engines can see how that works.

If you've got other questions like this one, please get in touch with us and we'll gladly make a video just like this to help you navigate your way through the world of website development.