KPI's are the benchmarks that tell you if your website is doing it’s job and doing it well.
Different companies will have different KPI's, but here are a few examples:
- Visits (Sessions) – The number of times people have visited your site in a month, including those users who have visited more than once in the 30-day period
- Average Time on Site – The average of the total time each user spends visiting your site
- Bounce Rate – The percent of single page visits to your site