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What is a Landing Page?

A landing page is not a homepage. Landing pages only appear in response to clicking on a search engine optimised result, or an online ad. A landing page has a specific message, relevant content, and is tightly focused.

A landing page is a simplified and more concise version of a homepage with a specific call-to-action, and it’s purpose is to convert, whether that means generating leads, prompting phone calls, increasing sign-ups or initiating an online chat with potential customers.

What is a CTA?