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What is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

‘Optimising’ a website may involve editing content, adding content, HTML and associated coding to increase it’s relevance in accordance to specific keywords and the removal of barriers to ‘indexing activities’ that search engine algorithms perform.

Optimisation can take many forms. It's everything from making sure the meta titles and meta descriptions are both informative and the right length to pointing internal links at pages you're proud of.