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Why use Accelerated Mobile Pages (AMP)? Updated!

by Simon Langham ON Oct 20, 2018

We live in a world that is becoming more and more dependent on mobile technology, with vast numbers of customers doing the majority of their online browsing through their mobile device. This means that regardless of the type of website you have, providing the best possible user experience for those accessing it from a mobile device is going to be in your interest.

Accelerated mobile pages are basically websites that are developed using AMP-HTML, which allows a much faster loading and refresh time than pages which are developed using normal HTML code. Expert AMP developers such as Unumbox can provide you more technical information about how AMP works on request.

What the benefits are

If you're results driven, you won't really mind how AMP works as such, you'll be more interested in the results it can offer you. The primary benefit of AMP development is that it means your website will load with much less lag and latency when accessed from a mobile device compared to standard HTML coded web pages. The difference can be as much as one second using AMP compared to using regular HTML.

Using AMP development can also mean a boost in search rankings and has been shown to encourage users to stay on your website for longer. The most valuable resource a customer can give you is their time, so if using AMP in your website's development is going to encourage them to spend more of it with you it's something you'll want to do.

Visitors are also more likely to engage with any further elements you have on your website such as widgets, forms, videos, and links etc. It stands to reason, if your first visit to the web page tells you that it's slow and unresponsive then why would you do interact with it any more than you strictly have to? On the other hand, if it's fast and offers minimal latency you will feel more confident about engaging with what it has to offer.

It's also important not to forget that AMP development is becoming more and more popular with a wider variety of businesses as the prevalence for customers to use their mobile devices for browsing continues to grow. What that means, in a nutshell, is if your competitors have fast, responsive mobile-friendly websites and you don't then you're going to miss out on valuable potential customers.

Is AMP right for you?

That's all well and good, but you may still ask "Why use accelerated mobile pages?" and it's true that because of the overall 'lighter' nature of mobile-friendly AMP it's not ideal for feature heavy websites.

AMP is particularly useful for online brochures, news websites, blogs, and other pages that generally don't rely too heavily on JavaScript.

The best thing to do if you're unsure is to consult a specialist. Contact Unumbox today to discuss your business, your ideal website, and whether or not AMP is going to be right for you.

Even if you don't need AMP, Unumbox can still help you craft the perfect website.